Ride It is a diverse exploration of bicycle culture, history, advocacy, and creativity in the Rochester region. Ride It features a range of projects including photography, graphic artworks, paintings, historical displays, and short films. This unique exhibition is presented in partnership with many local and regional organizations, and is in conjunction with Rochester Bike Week.

The exhibition features new projects by Cordell Cordaro, Jon Schull, Trevor Raab, Genesee Center for the Arts & Education, Rochester Bicycle Film Festival, Rochester Public Library, and University of Rochester River Campus Libraries.